Madison "Maddie" Ziegler

Apr 27, 2020 @ 12:29 EDT
Maddie Ziegler Net Worth Reveal | Income Sources, Dance Moms, Sia, YouTube & Instagram Earnings, Model, Magazine Covers, Books, Acting, Philanthropy, Tours, Judge, Boyfriend, Age 17

Ah. What a time to be a fan of Sia and Maddie Ziegler. Even if you're a fan of Joe Exotic, Sia twerking in that parody video did amuse you, didn't it? Even if it was the last thing you expected from her. Maddie teamed up with Tonya Brewer and somehow convinced Sia to be a part of it. Sia released it via her YouTube channel, but it was not a new single. Lockdown has been pretty entertaining so far.

Born Madison Nicole Ziegler on September 30, 2002 (age 17), in Pittsburgh, Pennsylvania, to mother Melissa Ziegler-Gisoni and father Kurt Ziegler, Maddie and her sister Mackenzie Ziegler [net worth: $3.5 million] rose to fame with the reality show, Dance Mom, after Abby Lee Dance Company became famous. Two of her half-siblings, Tyler & Ryan, were from Kurt's first marriage before Melissa, while step-brother Matthew & step-sister Michelle were gained from Melissa's second marriage to Greg Gisoni since 2013.

Maddie Ziegler net worth wallpaper, in white shirt and blue bottom.Maddie always knew what she wanted to be.
Photo Source: Maddie Ziegler, Instagram

Maddie's parents reportedly filed for bankruptcy in 2009 after owing over $1.2 million in credit card debt and spending almost twice as much as they earned. But getting to move the world and perform with veteran singer Sia really turned things around for the 17-year-old. And so it did for her net worth as well.

Maddie Ziegler's Net Worth of $5 Million Isn't That Surprising, Is It?

As of April 2020, Maddie Ziegler's $5 million net worth is a result of a career as a reality TV star, dancer & performer, actress, model, author, philanthropist and social media personality. She started dancing when she was two and trained in the Abby Lee Dance Company when she was four with her sister Mackenzie, who was two. When the dance academy started growing in popularity, right after her parents separated in 2010, their very own reality show, Dance Mom, aired in mid-2011.

Sia Furler supporting Maddie Ziegler in the 'Chandelier' look.Sia Furler bought Maddie a new car for her 16th birthday.
Photo Source: Twitter

She and Mackenzie starred on the show from 2011 to 2016 as they then left the show to pursue the avenues they already explored while on the show. While appearing on the show, the older Ziegler sister got her big dance break with Sia's music video for Chandelier, which, with her skills, became one of the most-viewed videos on YouTube, with over 2.2 billion views. It was just a roller-coaster for her since then as she became the face of the singer while she hides half of her face and toured with her during the Nostalgic for the Present Tour in 2016/2017.

After leaving Dance Moms, she went on straight to be a judge on So You Think You Can Dance with Cat Deeley in 2016, unlike Mackenzie who had to compete on Dancing with the Stars: Juniors first in 2018. Of course, Maddie had performed on the Dancing with the Stars (the senior division) finale for two consecutive years in 2014 & 2015.

Maddie Ziegler as a Judge on a dance show.She didn't need to compete first before getting the role of a judge.
Photo: FOX/ Maddie Ziegler, Facebook

Maddie's also been a model, posing for various magazine covers and even is an accomplished author with a New York Times bestseller, The Maddie Diaries. And she's an actor with three projects in the post-production stage. So you know not to doubt her net worth number.

Reality TV with 'Dance Moms', Dancing & Acting Side by Side: Maddie Became an Actor Before Mackenzie Did

Before getting on TV with Dance Moms, Maddie had already won several honors with her sister when dancing to Abby Lee Dance Company’s Abby Lee Dance Company Elite Competition Team. And in late 2010, she performed for Paula Abdul's reality show, Live to Dance’s first episode which aired on January 4, 2011. She also featured in the Dance Mom’s spin-off show, Abby's Ultimate Dance Competition. Like her sister, she was said to have added $1,000 to $2,000 per episode from Dance Moms to her net worth.

While Mackenzie got her first scripted role in 2015, Maddie had her break just after the first season of Dance Moms. She featured in an episode of Lifetime series Drop Dead Diva in 2012 as Young Deb. She guest-starred in a short TV series HitStreak episode in 2014. Then, Disney's Austin & Ally [2015], Pretty Little Liars [2015] (as a creepy dancing girl, of course) and Spirit Riding Free [2019] were other one-episode roles for Maddie as she featured on Nicky, Ricky, Dicky & Dawn.

(L-R) Actor Maddie Ziegler, actor Jacob Tremblay (foreground), actor Jaeden Lieberher, director Colin Trevorrow and singer-songwriter Stevie Nicks attend the opening night premiere of Focus Features' "The Book of Henry" during the 2017 Los Angeles Film Festival at Arclight Cinemas Culver City on June 14, 2017 in Culver City, California.Her reputation as an actress was powered by 'The Book of Henry', also adding to her growing net worth.
Photo Credit: Kevin Winter, Getty Images 

The Dance Moms alum didn't have a big TV series of her own like her sister, but she did feature in a lot of movies. Her first movie role came in 2016 when she signed for The Book of Henry with Naomi Watts and Jacob Tremblay for a weekly rate of $3,460, for six weeks of employment. The movie came out in June 2017 as she worked for it right after leaving her reality stardom from Dance Moms.

Recommended: Abby Rao Net Worth

She'd already lent her voice for the 2016 animated movie, Leap!. For now, she had three major projects in the works — Sia-directed film Music, Steven Spielberg's remake of West Side Story and The Fallout with Jenna Ortega, all set for a 2020 release.

Judging for Dance Shows Came Pretty Easy for Someone of Her Stature

For a 17-year-old, she has quite an extensive reality acting credit. Well, being a part of a completely new MTV Video Music Awards-winning song [for best choreography & nomination for Video of the Year] has that effect. Chandelier was a completely different style for Maddie, freestyle to be exact in comparison to all her other projects before.

Watch: There's No Way Maddie Ziegler's Net Worth Is Discussed without This Video

Chandelier won the 2014 ARIA Music Award for Best Video and was also nominated for the Grammy Award for Best Music Video in 2015. With such a break, Ziegler became a staple dance for Sia's music video starring in her latter songs, Elastic Heart with Shia LeBeouf & Big Girls Cry for her debut-comeback album, 1000 Forms of Fear. And thus, Maddie had the privilege to appear with her to perform on various talk shows a bunch of times, Jimmy Kimmel Live!, The Ellen DeGeneres Show, Dancing with the Stars, The Voice and even Saturday Night Live. She'd also performed with Sia and Kristen Wiig at the 2015 Grammys.

Maddie later also performed on Sia's music video Cheap Thrills for the 2016 album This Is Acting, her single The Greatest later that year, the song Rainbow for the movie My Little Pony and then worked with LSD (Labrinth, Sia, Diplo) for their videos of Thunderclouds [2018] and No New Friends [2019]. She also went to Sia's fifth concert tour, Nostalgic for the Present Tour, in the years 2016/17.

Maddie Ziegler in the 'No New Friends' video holding miniature sized (by photoshop) Labrinth on her hands.Ziegler continued to appear on Sia's video on collaborations with Labrinth and Diplo.
Photo Source: YouTube

It's not only with Sia she's gone on to tour with. She's appeared on music videos for other artists like Alexx Calise and Todrick Hall. But more importantly, she was supporting her sister with her music career as well. Mackenzie is obviously qualified to dance on her own songs, but Maddie has featured on Mackenzie's first music video, a very successful one at that, It's a Girl Party, as well as her earlier one, Lazy Song, and her later one, Shine.

The two had featured in a WowWee commercial in 2015 as Keeping Up with the Quadashians was the common episode of Nicky, Ricky, Dicky & Dawn they featured in January 2017. Maddie also appeared on Dancing with the Stars: Juniors to support her sister. But the biggest thing in between had to be being a judge on Fox's So You Think You Can Dance: The Next Generation, a spin-off for dancer between the age of 8 and 14.

Brynn, Kenzie, Nia, Kalani, Jojo, Maddie & Kendall at Las Vegas.Meanwhile, in Las Vegas...
Photo Source: Kendall Vertes, Instagram

The two sisters conducted a dance workshop tour of Australia in January 2017 and another one in Australia and New Zealand in November 2018. The pair also set out for a UK tour in January 2019. The dance with Dance Mechanics now.

As Is Obvious, Magazine Covers Came Easy, And Writing Her Own Book Helped

Like her sister, Maddie is just as accomplished in fashion and modeling as her, but even more so, to be fair.  Their foray into fashion was their The Maddie & Mackenzie Collection in October 2014 for a limited time as the two walked down the runway for the Polo Ralph Lauren Fall 2015 Children’s Fashion Show at NYC’s Central Park Zoo a few months after her Chandelier video. They also appeared in an ad campaign video for Glamour Magazine in August 2015 and became the face of Clean & Clear makeup's campaign in July 2016.

Maddie Ziegler and Millie Bobby Brown in an about-to-hug pose.Maddie and Millie became BFF goals pretty quickly.
Photo Credit: Matt Baron, REX/Shutterstock

Maddie also became a correspondent for Elle at the 2015 New York Fashion Week and went on to launch an eponymous casual fashion line, for girls and juniors, in October 2016, and she credits Millie Bobby Brown for inspiring to wear clothes that other girls her age would be afraid to. For the next month's issue of Interview magazine, she was interviewing Millie for the cover article.

She went to be signed by Mimi Yapor of IMG Models by June 2016 as she also featured as a guest judge in a Project Runway episode in August that year. Her next ad campaign came for Tiffany & Co. in early 2018 for a jewelry campaign video.

Furthermore, she's represented several brands & companies with endorsements & commercials, such as Capezio, Kalahari Resorts, Target, Ralph Lauren, Pop-Tarts and Fabletics. In addition, she's been in the cover of magazines like Seventeen, 360, UK StellaSchön!, Elle, Billboard, Dance Spirit, Nylon, Vs., Harper's Bazaar, People, Dazed, Cosmopolitan, i-D, Teen Vogue, Maniac, Vanity Fair Italia, Flaunt, Paper and Galore. Yeah, not a very short list.

You know that feeling when you're 20 and haven't read a book outside the school and find out that there are teens who've written a bunch of it already? Yeah, there's Maddie. She wrote the foreword for her former dance instructor Abby Lee Miller's 2014 book, Everything I Learned about Life, I Learned in Dance Class, before releasing her own memoir The Maddie Diaries in 2017.

Maddie Ziegler's three books of her trilogy series.
The trilogy became quite a success among the targeted age groups.
Photo Source: Amazon

When her first book became a New York Times bestseller, she went on to release a trilogy of novels for middle-grade readers. Of course, if one became popular, the readers would definitely get the other two as well. The first novel, The Audition, came in 2017 while the second, The Callback, was released in 2018, and the final one, The Competition, is from 2019, one by one. Of course, the trilogy was about dancing.


Much of Maddie's philanthropic works she did with her sister. For full content, see this section, Using Dance for Philanthropy.

Starlight Children’s Foundation, Purple Pixies, Dancer Against Cancer, Love Your Melons and were some charitable campaigns she did with her sister. JoJo Siwa [net worth: $15 million] was involved in Dancer Against Cancer. They also performed for We Charity’s We Day Alberta in Canada in 2018.

Maddie's performances without her little sister include Nigel Lythgoe’s Dizzy Feet Foundation Gala in 2016 alongside Travis Wall. Being with Sia did quite a lot too. In a 2017 ASPCA public service announcement, she accompanied Sia for the song Puppies Are Forever, to encourage people to rescue and shelter dogs. She'd already appeared on the album cover for Sia's Everyday is Christmas.

Watch: Sia Promoted 'Puppies Are Forever' partnering with ASPCA

When Sia partnered with MAC Cosmetics to benefit the company's AIDS Fund, Ziegler performed in the ad with her song Helium.

All of Mackenzie's work, for herself or others, don't go unnoticed either. She's won the 2016 People's Choice Award; the 2016, 2017 & 2018 Teen Choice Award for Choice Dancer; as well as a 2017 Shorty Award for Brand Identity of Maddie – Wear What Moves You. From her past, she was also crowned Lifetime Beautiful Stars.

Social Media Earnings

So yeah, there's no need to talk about her social media presence, as she's got a pretty influencing one. And of course, criticisms are always coming up under the comment sections. Especially that backlash she got for posting a selfie of her with her boyfriend Eddie Benjamin in bed (wait, you didn't know she was dating?). Of course, many of them would be considered 'inappropriate' for social media.

Maddie Ziegler and boyfriend Eddie Benjamin.Still, "we’re sending everyone calm and positive vibes," she captioned the post.
Photo Source: Mackenzie Ziegler, Instagram

Regardless, if you don't like anyone's actions on social media, unfollow them still stands. And Maddie's undoubtedly got a huge fan following. But she doesn't have a TikTok account though. 


As you'd imagine, she's huge on Instagram. With 13.6 million subscribers and over 1800 posts on her Instagram page named, ?????, Maddie Ziegler earns somewhere between $27,000 and $45,000 from each of her posts through sponsorships and paid partnerships. And you should know, her engagement rate is pretty big for such a high number of posts.


Although she's not a YouTuber first, she has a huge following on her YouTube channel, Maddie Ziegler, which she started in 2015. She posts a lot of clothing-related videos, even more so during the lockdown.

Maddie Ziegler headshot profile wallpaper.And finally, Sia is always checking with her if she's okay with everything offered to her.
Photo Source: Pinterest

She's posted only 45 times, and she's got 3.6 million subscribers on her channel, earning somewhat about $150,000 every year in ad revenue. She used to rake in at least a million views in each of her videos in the past, but is it slowing down these days?

Being a mentee of Sia has propelled her to heights everyone would crave for. And occasionally, people mistake her as the daughter of Sia, and as she's represented Sia in most of her modern songs, they often ignore the fact that the legendary singer is right in front of them. That's how far and wide Maddie Ziegler's reputation goes.

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