You may have heard people becoming popular for their eyes, face, or smile, but not Brooklyn Victoria McKnight (b. December 31, 1999), who became famous because of her hair. Yes, you heard it right, Brooklyn and her twin sister, Bailey McKnight-Howard rose to stardom after being featured as models for their mother's enormously popular YouTube channel Cute Girls Hairstyles.
Born in Utah to Shaun McKnight and Mindy McKnight, Brooklyn started her career as a hair model for her mother's DIY hairstyles YouTube channel. Since then, the twin sisters have ventured not only into social media but also into music as well as the acting industry.
After graduating from Baylor University (a private Christian college in Texas) in entrepreneurship, McKnight is now attending esthetician school at the Skin Science Institute of Laser & Esthetics in Utah. She and her siblings were raised in the Mormon faith (or The Church of Jesus Christ of Latter-day Saints), and their religious beliefs continue to play a big role in their lives.
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Family Background: Brooklyn and Bailey Are Second Generation YouTubers
Many of you might know that Brooklyn and Bailey McKnight became popular thanks to their mother, Mindy McKnight, the woman behind the wildly successful Cute Girls Hairstyles YouTube channel which has over 5.64 million subscribers as of now. Mindy came up with this idea after trying different unique hairdos on her daughters when they were 18 months old.
The entire family has been monetized on social media through their mother.
Photo Source: Brooklyn and Bailey, Instagram
The sisters then followed in their mother's footsteps and started their own YouTube channel, Brooklyn and Bailey, in 2013 and eventually garnered over 6.92 million followers. Not only the twins, but their younger sisters, Kamri Noel McKnight and Rylan McKnight as well as their adopted siblings, Daxton McKnight and Paisley McKnight gained popularity after appearing in the Cute Girls Hairstyles channel.
Talking about her adopted Black siblings, the entire family is extremely close to them and is vocal towards their support for the Black Lives Matter movement and the fight to end racism. Meanwhile, Brooklyn is allergic to lots of things including pollen from any plants and tropical ocean water.
Both the twins got their nose jobs due to breathing problems when they also fixed the bumps on their noses. Besides, Brooklyn also has plastic surgery on her ear as her earring hole was torn up due to her habit of playing with earrings since childhood.
Brooklyn McKnight's $4 Million Net Worth: Her Income, Social Media Endeavor, and Merch
As per estimating sources, Brooklyn McKnight holds a net worth of around $4 million as a multi-talented all-rounder. Of course, YouTube is her biggest source of income as she collects furthermore fortune from other social media platform sponsorships and endorsements.
With the stardom they got from their mother's YouTube channel, Cute Girl Hairstyles, the Texas-based sisters then stepped out of their mom's shadow and into their own spotlight by launching their eponymous YouTube channel, Brooklyn and Bailey, on Nov 15, 2010.
Their spinoff channel consists of family vlogs, crafting, fashion, and beauty videos and has amassed over 6.92 million subscribers and 1.4 billion views at the time of writing. They make an average of $6,000 per video from their channel where they post videos every Wednesday. Additionally, they also launched Squared, a YouTube channel and daily web series along with other twins.
By loyal fanbase, it's a case of the sisters having consistent subscriber and follower counts across social media.
Photo Source: Brooklyn and Bailey, Instagram
The McKnight siblings have garnered a loyal fanbase of millions in these past years. With over 6.9 million followers on the Instagram account, Brooklyn and Bailey, and 6.2 million followers on their joint TikTok page, Brooklyn and Bailey, they earn respectively around $18,000 per post and $5,000 per post strictly through sponsorship posts and Livestream income.
Well not to forget, they even partnered with Baylor University from which both sisters graduated. As per the chief marketing officer and vice president of marketing and communications, Jason Cook, the university pays the sisters for their social media posts "once or twice per semester." Besides, they are tapped by major brands seeking an authentic voice and family appeal, including Disney, CoverGirl, Clinique, JCPenny's, Hollister, and more.
Brooklyn and Bailey made their debut in the music industry with the song Dance Like Me partnering with music producer, Benny Cassette on March 3, 2007. They released their second song, Simple Things, in April 2017 followed by another song What We're Made Of in July 2017. What's more, they also went on a 16-city tour with DigiTour in October 2017.
Having the business mindset from a very young age, it's not surprising that the twins have their own line of branded merchandise items. Their merch consists of all custom lanyards, wallets, notebooks, stickers, and pencils to tees, jackets, hats, scrunchies, and accessories as well as tech and car accessories. Among all these, their mascara called Lash Next Door is quite popular among fans.
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Some accolades for the twins include being listed in Forbes' Top Influencers – Kids, winning the 2017 People's Voice Webby Award for Best Social Celebrity as well as being featured in People Magazine's VidCon coverage of top creators. Besides, they were also named Champions of the UN Foundation's Girl Up Initiative, which advocates for the education, health, and safety of girls across the world.
Brooklyn McKnight Is Engaged to Boyfriend, Dakota Blackburn, After a String of Unlucky Relationships
Unlike her sister Bailey McKnight, Brooklyn McKnight did not have much luck when it comes to love. While her sister married her first official boyfriend, Asa Howard in October 2021, she had been struggling to find the perfect partner for ages.
Well, she dated quite a few guys to date, going through a lot of heartbreaks to count. One of her most hurtful break-ups was with her boyfriend of two years, Parker Johnson who dumped her. Besides, she publicly revealed her relationship with Brooks Oberhansley which unfortunately did not last long.
Brooklyn and Bailey McKnight can't stop "twinning ring fingers" since the former's engagement.
Photo Source: Brooklyn and Bailey, Instagram
The 22-year-old then started dating entrepreneur Dakota Blackburn who she met for the first time for her 10 Dates in 10 Days video series. Even though Dakota was not her first choice as she ended up choosing Brooks first. However, they did eventually end up together and have been dating for nine months now. And what do you know, the two officially got engaged in early April 2022, after a year around the same date Bailey and Asa did as well.
The greenish blue-eyed influencer officially announced her relationship with Blackburn through a video titled, Brooklyn’s SECRET Boyfriend Reveal! on September 30, 2021. In the video, she revealed that Dakota slid into her DM after McKnight announced her breakup with Brooks. Moving on, as per the schedule Bailey had for her wedding, Brooklyn Mcknight may as well get married in October 2022.
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