Forbes just named her the highest gross earning TikToker of the year with $5 million pre-tax earnings via TikTok since June 30, 2019, and everyone is surprised Charli has $1 million less than her. Here's why.
Let's face it, Addison Rae Easterling is not going higher than second in TikTok's follower count rankings. But it ain't bad at all. There's just so much going on in her life right now. Having one step left to a dream collaboration with Kylie Jenner [net worth: $900 million] after collaborating with Kourtney Kardashian, starring in a American Eagle fashion campaign, launching her podcast, Mama Knows Best, with her mom Sheri Nicole, and the ever-presence speculation about her relationship with Bryce Hall [net worth: $750,000], among others.
Addison Rae has blown up alongside the D'Amelio sisters, and like Charli D'Amelio [net worth: $4 million], dance has been "the thing" for her since she was a 6-year-old toddler. She is now signed to WME and gets by with her sponsorships with their assistance, without having to worry about financial decisions. And yes, maintaining her massive fortune has never been this significant for her.
The entire family is now well-off thanks to Addison.
Photo Source: Sheri Nicole Easterling Instagram
As of 2020, Addison Rae controls a pretty convincing net worth of $3 million, but her life was never a sunshine like this before she got the fame with TikTok. And like the TikTok elites, her income sources are not limited to social media sponsorships and branded content either. And it's been a huge one year for the entire family since starting her account in July 2019.
The Easterling-Lopez Family Were Financially Struggling Before Addison Rae's Fame
We're sure everyone wonders why Addison chooses to use her mom's last name in her name, even though now she prefers it without a surname at all. (Unless you know it already.) It turns out, her parents, Sheri Easterling and Monty Lopez had a number of rough patches over the years she was growing up. They were even divorced at one point as she had to move from one place to another with her parents and two brothers Enzo and Lucas.
It was not the only detail she and her mother revealed in the first episode of their Mama Knows Best podcast. As the pair discussed her upbringing in Texas and Louisiana, Rae also said they were in financial trouble until mid-2019. At one point, she says, she and her mom once lived out of a camper with only one room. Then she installed TikTok on her phone in July 2019 as a gag.
They move quite often when Rae was a child.
Photo Source: Sheri Nicole Easterling Instagram
But as Mariah Carey’s like on one of her TikTok clips gave her that kickstart, she and her family has been able to afford things they didn't think was possible, boosted even more by her move to LA in December 2019 with the ambition to get big. She even sacrificed her college at Louisiana State University after three months to move to LA and join Hype House (but not to live there). Don't worry, she plans to finish her study later, with a degree in Sports Broadcasting.
The Easterling girls' podcast is a weekly one with a few innovative segments every week. The first episode was launched on July 20 and is available on Spotify. Keep tuning into it to know more about her.
The Whole Family Is Signed to WME
Yes, yes. It's not news. In addition to their move to Los Angeles, Addison Rae and her parents signed themselves to the WME talent agency in January 2020, just over a week after the whole Hype House signed to WME. It's no surprise, her mom is pretty big on TikTok since her viral video was the one they made together. And her dad isn't too shabby either.
Where's the talent? This is why she's been exploding on TikTok.
Photo Source: Sheri Nicole Easterling Instagram
However, Charli D'Amelio and her family are signed to United Talent Agency. They include D'Amelio herself, her sister Dixie D'Amelio [net worth: $700,000] and their parents, Heidi D'Amelio [net worth: $500,000] and Marc D'Amelio [net worth: $2 milllion]. And the path the D'Amelios were heading should've been apparent by their action just a couple of days after Hype House’s action.
The sisters left the collaborative, of course, and there was a little controversy about Addison liking comments which were mean to Charli. It was also unnecessary, of course, as it happened way before they ever knew each other. The trio made up afterward, but it's a question to whether there was bad blood between the two in the first place. They are way beyond their TikTok fame, and these frivolous teenage gossip stuffs never stop leaving them along.
She Wants to Act on 'Stranger Things'
Not sure if Charli wants to pursue acting at all (that voice acting is just something she was always comfortable with it). But Dixie has already made in into Brat TV (though Charli's is a bigger production). And as her BFF, Addison also has big ambitions in the industry.
She's just getting started in acting.
Photo Credit: Rachel Murray, Getty Images for Netflix
In an interview with Entertainment Tonight, while addressing Bryce Hall rumors in February, of course, she mentioned how she would love to be on Stranger Things, providing the show doesn't end abruptly. "I'm pushing to get into acting really hard right now," she said.
And her beginning is also here, having recently announced her voice role in Spy Cat. In contrast to Charli's minor role in Stardog and Turbocat, she's voicing the lead role of Marnie. While it's already premiered in Germany in 2019, it's yet to be available in the US.
Some Think Addison Rae Paid for Bryce Hall's Bail
Back in May 2020, Bryce Hall was arrested in Texas, during their tour, for reported drug charge alongside fellow Sway House member Jaden Hossler [net worth: $400,000]. They got out on bail, and fans think Addison paid for Bryce's part. The discussion was hot all over Twitter.
https://twitter.com/TikkerTokker/status/1265328689295888386
https://twitter.com/kaylaalirivera/status/1265373282125123590
Meanwhile, Hype House managed Hossler's bail money. The guy did leave Sway House following the incident, but not Hall. Instead, Josh Richards [net worth: $1.5 million] announced his departure.
Updated Social Media Earnings and Net Worth
The TikTok stars' net worth values blew up so fast back in early 2020 that publications hardly believed Charli D'Amelio was worth $4 million. The information about TikTok's service for brand advertisements and sponsorships was relatively unknown. But now it is as Charli herself has been reported to have earned $100,000 for each 15-second video on TikTok.
So yeah, they have hundreds of videos on TikTok, making sure their earnings are justified. And like Charli, Addison had the same explosion on TikTok, that we've previously recorded. She went up to second back in mid-June, taking a little longer than expected from her last milestone.
Merchandise sales also rack in a lot for the family.
Photo Source: Shop Addison Rae Instagram
For her too, some videos may have yielded $100,000 as well, though it's not her average overall earning. At the time of writing, Addison Rae's TikTok account has over 52 million followers and does likely earn about $42,000 per sponsored post. And she's posted over 1000 times. Yeah, selecting the sponsored ones is a nightmare. The number of sponsored posts from her must have been more than Charli's to justify the $1 million extra earnings for her.
On Instagram too, she's got a massive 24 million following, and having posted 320 times, she can also earn a similar amount per post through sponsorships. Although, the rate is usually higher there, maybe around $63,000 every time she sponsors a post. Even her merchandise IG page has about 390,000 followers, sponsoring various apparel items.
So when mentioning Addison Rae's net worth is $3 million during this mid-2020 update, the hope is that it is not surprising to anyone. Yeah, it can be done. Get your own viral moment. And although a Hype House member, she does not have a YouTube channel yet. But she doesn't have to set it up
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